In the lead-up to the 2016 Australian Real Estate Conference, Chadwick agent Lynette Malcolm sheds light with News Corp on how to achieve success in the changing property industry.
In a world where new technologies are developing and evolving at an ever-rapid pace, industries across the board are learning that they need to adapt to survive.
And as top upper north shore agent Lynette Malcolm from Chadwick points out, the realm of real estate is by no means immune to this phenomenon.
“Technology is a significant disrupter of many industries and real estate is no exception,” she said.
“There is a new level of transparency, meaning agents are more accountable than ever and their performance is measured and on display with third-party digital and social-media platforms. We need to embrace the evolution that faces the industry as I do think there is always an opportunity to raise the bar on the service we provide, our level of knowledge and the professionalism that is now not just a goal, but a requirement to win business and maintain market share.”
It’s this endearing drive for a genuine and transparent relationship with her clients that shines through when you speak to Ms Malcolm about her successful career in real estate, which has culminated in appearing at AREC.
“Success for me is being part of their journey of buying and selling, it’s not just the outcome,” she said. “I recognised early on that engaging, inspiring and enabling others will allow you to create a sphere of opportunity that is not founded simply on personal gain.
“I’m incredibly humbled to be invited up on stage with some of the most successful and inspiring people in the industry … it was one of my career ambitions, and to realise it so early is just amazing.”
Lynette will be a guest speaker at the Australian Real Estate Conference (AREC) on the Gold Coast on May 22-23.
For more details, visit tret.com.au.
Written by Erin Forster – Journalist for News Corp.